Children who see vegetables, eat vegetables


  • Dawn O'Shea
  • Univadis Medical News
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A new range of eBooks has been developed based on the evidence that children who are exposed to pictures of vegetables are more likely to eat them.

The resources have been launched as part of the See & Eat project, an initiative funded by the European Institute of Innovation and Technology (EIT) Food. For the project, 24 new eBooks have been designed to help parents familiarise young children with a greater variety of vegetables. The eBooks are now available to download for free from the See and Eat website, along with numerous other resources.

Each See & Eat book tells the farm to fork journey of a different vegetable and can be personalised with pictures, videos and text. The eBooks have been developed based on research showing that hard copy books about vegetables help to familiarise children with new foods and, ultimately, help them to eat a wider variety.

The project team is currently conducting a study to understand whether extra interactivity and personalisation through eBooks, such as adding photos or videos of shopping for, preparing or eating vegetables, can support children to become even more receptive to new vegetables.